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Plans to expand customer points in the UK market, focusing on Laneige’s global flagship products.
May 19, 2023
By: Lianna Albrizio
Associate Editor
Amorepacific is diversifying its global business to expand its reputation as a leader of K-beauty. The company launched Laneige, the group's flagship global skincare brand, in the United Kingdom and the Middle East, following North America. The North America Market Since last year, Amorepacific gained prominence in the North American beauty market with its Laneige, Sulwhasoo and Innisfree brands. Sales in North America grew 80% in the first quarter of 2023, thanks to stro...
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